Facebook Ads are one of the most effective ways to reach your prospective patients, allowing you to hone in on precisely the type of person that will want to book in for your treatments. What’s more, is that they allow you to do so in a manner that lets you tightly control your spending, ensuring that your advertising falls within budget and that you can scale it as you grow your practice.
Of course though, like any tool, Facebook Ads are only as effective as the person using it. The campaign you design is what will ultimately impact on your success or failure and this is where this article comes in. Here, you’ll find 8 tips for using your Facebook ads in your dental practice.
To get the maximum ROI from your Facebook ads, make sure that you are being up-front and honest about your offer. This way, only people potentially interested in booking an appointment will your treatments will be engaged. People hate nothing more than to be/ or feel like they might be deceived, so make your offer clear and speak directly to your ideal patients.
Facebook also allows you to target your ads by filtering who sees them based on their age, sex, location and interests. The stricter you are with these requirements, the more you will find your ROI increase. Think about your ‘typical’ target audience
and make sure they are the ones who see your advertising. Another way to think about it is that you want 95% of people to either not see your ad, or not be interested, but that other 5% can’t get enough. Find that 5% and see your practice skyrocket.
While you want to avoid getting everyone to click indiscriminately, you do also want to ensure that as many people see your ads as possible. Even when you’re not selling to someone, letting them see your advert will help to build awareness!
So to that end, try using headlines that garner attention – whether that means they make a bold statement, or they just get people a little curious about something.
The same goes for your images. Try to use images that draw the eye. Images of people have been proven by studies to get more attention for instance!
In our politically correct world, we are often taught not to generalise and not to assume things about people based on small amounts of information. When it comes to advertising though, small amounts of information are all we have and so we have to generalise.
Case in point, if you’re selling a lip filler treatment with your veneers package then you might be aware that there are some men out there that also get fillers. But you know what? There are more female patients getting this kind of work done. So unless your treatment is specifically targeted at the guys, it will make more sense for you to target females.
When using Facebook as a user, try to be a little conscious of the ads that show up and how they impact on you. Are they
frustrating or potentially something you might click? Is this something you could do yourself?
While we all want to be unique, often the best strategy when it comes to marketing is just to see what is working and then to emulate it. There’s no reason you can’t do the precise same thing and get the precise same results. Think of it as inspiration!
To get the most from Facebook ads, you need to try different combinations of filters, wording, images and more. Don’t be afraid to experiment then to find the winning combo. You will begin to find that one image type resonates really well with a certain patient base, but completely bombs for another. That is ok, split the customer focuses out and go again. It can feel like groundhog day sometimes, but with consistent effort, you are going to find your very own gold mine.
Use Facebook Generally
Facebook ads should be just one part of your Facebook advertising strategy. Combine this with a generally solid social media campaign and make sure you have a good Facebook page with regular posts. We always advise practice owners to post o their Facebook page at least 3 times per week.
One thing to remember though is that our patients hate being sold to all the time, try to use topical and engaging content or ask thought-provoking questions. This will help to get more people commenting and sharing, with that your reach will grow exponentially.
Invest in High Quality
If you’re going to pay for a Facebook ad, then you might as well pay for the design and make the most you can from those adverts. You can find a designer to create you a banner ad relatively cheaply and this will make a big difference to your clicks and conversions.
As you can see using Facebook ads in your dental practice is a must in the age we live in. By using the tips outlined above your ideal prospects will start to feel like they are in sync with your message. They not only want to hear more of what you have to say but will start to see you as their expert and when the time is right, book and appointment with you.
Remember, it takes time to get the whole strategy right, keep going, keep testing and you will reap the rewards in patient bookings.
P.S. when you’re ready, here are 4 ways I can help you grow your dental practice:
1. Grab a free copy of our latest practice case study
It’s the exact strategies we used to help a local dentist get more patients and grow from 1 to 3 dental chairs in under 6 months. Click Here
2. Join The Dental Collective and connect with dentists trying to grow too
it’s our new Facebook community where smart dentists can connect and share on the way to getting more patients, income and independence. Click Here
3. Register for our next live webinar
Join us for a pitch free private training and learn how to attract and retain high-value repeat patients, increase annual revenue and live a freer, happier life than ever before. Click Here
4. Have me and my team work with you privately
If you would like to work with our team to devise and implement your growth strategy and go from struggling to booking, just reply to this message, put “Private” in the subject line, and tell a little about your business and what you’d like t work on, and I’ll get you the details.