Everyday, dozens of Australians lose their teeth or experience injuries and illnesses that limit their use of them. It’s a painful reality that many will face, but thanks to dental implants, it can be fixed. As a general or specialist dental practitioner, you might currently be offering this in-demand service that few customers know about, or you could be thinking of adding it to your current list of services. Either way, you’ll need to let potential patients know that they can come to you for implants and be able to give them information about the options you offer as well. This is what dental implant marketing is for. It takes a special kind of agency to get this kind of marketing right. In this blog, we talk about all the things that you and the marketing company that you team up with will need to do – starting with eight handy tips.
Dental Marketing Tip #1: Brainstorm Ideas With Marketing Experts Who Know About Dentistry
Every good marketing campaign or advertisement begins with an idea. However, it’s easy to get stuck in a rut if you’re alone while thinking about what you want to achieve. A great way to get the creativity flowing is with regular brainstorming sessions. Sometimes the difference between a mediocre idea and a brilliant one is a different perspective. Communicate your ideas with your agency or even staff members so that they can add onto them when they brainstorm.
Dental Marketing Tip #2: Put Pen To Paper When It Comes To Strategy & Planning
The second thing that will have to happen is transitioning your ideas to a concrete plan of action. Strategic thinking and detailed plans must always be written down. Of course, the plan can change. However, it’s good to have a frame of reference when producing marketing content and campaigns. This is where you iron out the finer details in a practical way.
Dental Marketing Tip #3: Be Original – Competition’s Tough, But There’s Only One You
Have you ever seen a campaign from a competing clinic or practice and thought, “I wish I could have come up with that”? You’re not alone. It’s tempting to want to replicate a great idea when you’ve seen it work for someone else. However, it’s important to remember that you have something unique to offer. Emphasise what only you can do in creative ways instead of copying the competition. The results will be much easier to monitor, manage and enhance.
Dental Marketing Tip #4: Play On The Strengths Of The Individuals In Your Marketing Team
There are many tasks associated with pulling off a successful dental implant marketing strategy. It’s vital that you delegate tasks to the right people. A good agency will have employees with the relevant knowledge and skills, so you won’t have to worry about finding the right people for each part of the job. Think of your marketing strategy as something being produced by a complex machine with many moving parts. Your agency partner is the actual machine.
Dental Marketing Tip #5: Create Marketing Content For A Variety Of Platforms
It’s never enough to focus your effort on a single medium, or even two. Potential clients are everywhere, from in front of a television to scrolling down social media platforms. What your agency needs to do is conduct research to figure out how to position campaigns as they relate to your target market. Put out feelers as far as possible, as you never know what you’ll find.
Dental Marketing Tip #6: Limit The Margin For Open-Ended Patient Decisions
Make the conversation about the options that you offer your patients, rather than being vague. Include information that will allow potential customers to say yes or no to your dental implant products and services. This way, you know who to focus on without pushing leads away.
Dental Marketing Tip #7: Make Sure That There’s A Golden Thread/Common Theme With Ads
Every good marketing campaign tells a story. If you can sell your story, you’ll be sorted. Make sure that all content that your agency puts out is part of a streamlined series. This makes you more recognisable to clients and helps them to relate with you.
Dental Marketing Tip #8: Monitor Progress Over Time & Amend Campaigns Where Necessary
Rome wasn’t built in a day. Remember this when you begin your marketing journey. It will require continuous and consistent effort, investment, and observing. Use the data collected over time to optimise your marketing and make it better with each cycle.
The point of consistent dental implant marketing is to show prospective clients why they should choose you over another dental professional. How do you do this? By finding out who they are and communicating with them using well-thought-out, professionally executed campaigns.
As you can see, it only makes sense to entrust a specialist marketing agency with it. Not sure where to start the journey of finding one? Contact the Dental Growth Academy today.