No other form of marketing can trigger patient loyalty quite like email marketing can.
If you thought email marketing was dead, you’re sadly mistaking. Email marketing is still very much alive and it’s proving to be more effective than ever before. So how can it help with patient engagement?
Establishing a regular, personal connection
If you want to keep your patients, you need to be in frequent contact with them. It’s not enough to just sit back and hope they come back to you. Instead, you need to keep your brand firmly in their minds and email is one of the easiest ways to do this.
You can boost engagement via email in numerous ways including:
- Offering unique discounts
- Keeping patients up to date with important information
- Asking for feedback
All patients love a discount. It’s one of the best ways to reward them for their loyalty. In order to keep receiving emails from you, the patient has to actively opt in. What better way to reward them for that than with a unique discount code only available to email subscribers?
Keeping them up to date with important information via email is also effective. This could include changes to your delivery process, new and upcoming products and events and maybe even useful advice on current issues they might be facing. These types of emails keep you in the patient’s mind, encouraging them to make another purchase.
Emails are also valuable at gathering feedback from patients. This is an essential part of patient retention as it makes the patient feel valued and that their opinion actually matters.
Giving them a personalised experience
With email marketing, you can also target patients a lot easier. Segmenting your email list into specific patient groups can help provide a more personalised marketing approach.
Patient loyalty and engagement is not built solely on fulfilling basic patient needs; it is also reliant on your ability to provide an overall pleasurable experience. Email is the perfect vehicle to achieve this goal with its ability to help you build patient relationships that will last for the long-term.
You can also easily personalise emails so the patient feels more connected and appreciated.
Overall email marketing, as long as it’s done right, can be extremely useful in gaining patient engagement. The key is to think about the patient, rather than yourself. What emails would they find useful? Never send off-topic, unhelpful emails as they will make more patients leave, rather than stick around.
Are you sending regular valuable content to your prospective patients?
Kristan ‘no spam’ Johnson
P.S. when you’re ready, here are 4 ways I can help you grow your dental practice:
1.Register for our next live webinar
Join us for a pitch free private training and learn how to attract and retain high-value repeat patients, increase annual revenue and live a freer, happier life than ever before. Click Here
2. Grab a free copy of our latest practice case study
It’s the exact strategies we used to help a local dentist get more patients and grow from 1 to 3 dental chairs in under 6 months. Click Here
3. Join The Dental Collective and connect with dentists trying to grow too
it’s our new Facebook community where smart dentists can connect and share on the way to getting more patients, income and independence. Click Here
4. Have me and my team work with you privately
If you would like to work with our team to devise and implement your growth strategy and go from struggling to booking, just reply to this message, put “Private” in the subject line, and tell a little about your business and what you’d like t work on, and I’ll get you the details.